GIST

Brands people touch.

Brands that touch people.

Brand strategy and design for place, product, and experience.
We turn spaces into destinations, and objects into rituals.

EXPLORE
ARCHIVE
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Goodparts
GOODPARTSPERSONAL CARE
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Tulip
TULIPHOME DESIGN
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Trailborn
TRAILBORNHOSPITALITY
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Bad Roman
BAD ROMANFOOD & BEVERAGE
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Thensome
THENSOMECPG
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The Cosine
THE COSINEDESIGN
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Mountain Valley Spring Water
MOUNTAIN VALLEYCPG
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SELECTED PROJECTS & PARTNERS

STARBUCKS
MARRIOTT
HILTON
CHANDON
FOUR SEASONS
UCSF
ARLO
THE COSINE
PROMETHEUS
AREA15
TRAILBORN
TULIP
UC BERKELEY
MOUNTAIN VALLEY
THENSOME
QUALITY BRANDED
COOLHAUS
GOODPARTS

CORE CAPABILITIES & DELIVERABLES

01 —

STRATEGY
& VERBAL

Brand Strategy Brand Architecture Naming Verbal Identity
02 —

DESIGN
& DIRECTION

Visual Identity Art Direction Product Development Packaging
03 —

EXPERIENCE
& ACTIVATION

Experience Strategy F&B Concept Partnership Strategy Events & Activations